New Town: A vibrant urban landscape

The eastern fringes of Kolkata without doubt constitute the fastest growth corridor around the city, with Rajarhat or New Town rapidly becoming a coveted destination. With a systematic master-planning and urban design, the burgeoning satellite township ticks most of the boxes, from civic planning and infrastructure to affordability, easy connectivity to availability of a large basket of choices, multi-dimensional entertainment options to avant-garde design, quality schools and colleges, state-of-the-art healthcare facilities and much more. The “Super City” as it is often referred to, is certainly the most futuristic cousin Kolkata can boast of, with a whole host of smart features, either already up or in the pipeline, including energy-saving LED streetlights and panic buttons, e-health centres, multimodal transport hub, dedicated cycling tracks, amusement parks, solar power panels, a 10.5km wi-fi zone, planned green corridors and much more. No wonder, New Town has become a preferred dwelling destination for techies and other young professionals pining for a future-ready neighbourhood.

Conceptualized and developed by the then state regime in the 1990s to cater to the swelling population and the rising demand for housing, while decongesting Kolkata, New Town has a multitude of factors going in its favour.



Here are some of the positives driving growth in New Town:

# Affordability: While located just on the fringes of Kolkata and easily accessible, housing options, be it in highrises or landed bungalows, are refreshingly affordable when compared to coveted localities in Kolkata, particularly in south Kolkata. This, without compromising on features and amenities, in fact often offering much more, thanks to availability of space to play around with.

# Modern infrastructure: Having been developed from scratch with a carefully curated masterplan, New Town boasts a seamlessly integrated social ecosystem that makes life easier on all fronts. Designed as a smart, green city under the aegis of the National Institute of Smart Governance (NISG) and maintained by the New Town Kolkata Development Authority (NKDA), the sprawling township is equipped with new-age features like sensor-based light conservation modules, drone surveillance contraptions, underground solid waste management systems and much more.



# Eclectic community: While offering all the cutting-edge creature comforts you can think of, New Town is also home to a cosmopolitan community where residents from diverse callings and of all age groups feel at ease. So, we see an eclectic mix of IT professionals and CXOs, doctors and engineers, social sector and communications personnel, academicians and artists, senior citizens and young couples all mingling in a shared sense of camaraderie which is precious in today’s jet-speed lifestyle.

# Well-connected: The satellite township’s multimodal transportation system makes it easily accessible from all parts of Kolkata and beyond. A large number of bus routes including AC and electric buses, Metro lines, cab hubs including electric vehicles, e-rickshaws, etc., enable easy connectivity for residents with key arterial roads like the EM Bypass, VIP Road and Jessore Road. The domestic and international airports are within shouting distance and the nodal Sealdah railway station is also not far away.

# Job haven: With a clutch of modern IT parks, high-tech commercial buildings and corporate parks, New Town is now a vibrant, contemporary CBD. These include EcoSpace, Candor (formerly Unitech) Techspace where HDFC Bank recently unveiled its 3,25,000-sq ft swank new office, Wipro, Infosys (the 50-acre tech park offering over 3,000 jobs has already started operations), Cognizant, DLF IT parks and of course the giant TCS campus housed in Gitanjali Park, sprawling across 40 acres, offering 2.25 million sq ft of built-up space for 17,000-plus employees. Global tech consulting and digital solutions giant LTIMindtree has also begun construction of its IT park, kicking off their Kolkata sojourn with a “first-of-its-kind” sensory inclusive park in the New Town residential area to welcome children of different abilities to come together. The upcoming ITC Infotech Park in New Town is also expected to generate over 5,000 jobs in the first phase itself. More and more top Indian and international business houses are making New Town their home as we speak. So, employment opportunities are plentiful, attracting some of the finest talent from all over the country.



# Education & healthcare: New Town is fast becoming an education hub, with reputed schools and colleges like New Town School, DPS New Town, Sri Chaitanya, St. Xavier’s, IIHM, UEM, IEM Techno, Amity and Alliah already present and IIT Kharagpur getting ready to open its second campus there. Space has been allocated by NKDA to many more premier institutes to set up their campuses in New Town. All your healthcare needs are also answered by top hospitals like Tata Cancer Hospital, Bhagirathi Neotia Woman & Child Care Centre, Ohio and many more.

# Entertainment & hospitality: A clutch of large-format malls have come up in New Town, including Axis Mall, City Centre 2, DLF Galeria, Downtown Mall and others, offering residents endless retail and entertainment options, not to mention theme parks like Eco Park and Aquatica. These entertainment centres now draw throngs of visitors from Kolkata and the suburbs too. There is no dearth of good hotels as well, with top hospitality brands like Fairfield by Marriott, Westin, the Ambuja Neotia Vista, Pride, Lemon Tree Premier and many more welcoming guests.

We are there

Whether you are looking for a large floorplate of commercial space on lease, a prime retail destination or housing options to fit your budget in New Town, our team of experts at Pioneer Property has you covered.

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