Data-Driven Buying — How Our Marketing Team Supports Informed Decisions?

In today’s age of sweeping technological advances, just like most other industries, the real estate sector is also poised for a game-changing data revolution. The power of data analytics has totally eclipsed traditional ways of decision-making and real estate professionals like us at Pioneer Property can glean these perspectives to help our customers make informed and precise choices.

We now have a surfeit of tools at our disposal – from artificial intelligence to machine learning to big data and predictive analysis – to decipher market trends, assess property values and take calls to stay on top of the curve in terms of trends and customer preferences. The extensive use of data, the backbone of today’s marketing, has also infused more transparency and trust in this sector.

How We Use Data in Real Estate Marketing?

• • Understanding Buyer Behaviour: We use data analytics to understand buyer behaviour comprehensively. We track their online activity on property searches, website visits and social media engagements to arrive at a complete picture of what they are looking for and their essential preferences and apprehensions. Armed with such data, we can customize our marketing strategies to meet our customers’ needs more efficiently.

• • Personalization and Targeted Approach: A blanket marketing ploy in real estate marketing doesn’t work any longer. Every buyer is his or her own person and has interests and intents which are unique to the individual. They expect a bespoke treatment and that is what we give them, mining data based on demographics, pursuits and buying intent. By using these data sets, we can curate different marketing communication modules targeted at different buyer segments. This boosts our relationships with clients and significantly improves conversion.

• • Augmenting Marketing Campaigns: Access to data gives us the opportunity to carry out a course correction if we feel any particular marketing strategy is not achieving desired results. While analysing data, we can measure the success of campaigns by checking key metrics like click-through rates, engagement and generation of leads. Based on such analyses, we keep on evolving and fine-tuning our marketing campaigns so that they are more aligned towards buyer inclinations.

• • Staying Ahead of the Curve: The real estate market is in constant churn, and predictive analytics helps us stay ahead of the curve in terms of emerging trends. This is a potent tool for us to anticipate market shifts like a particular area suddenly becoming a hotspot or specific buyer preferences hogging the spotlight. This data-driven prudence can help us cash in on the emerging trends by making informed decisions including prioritizing new projects or altering pricing strategies.

• • Boosting Customer Retention: We don’t believe in the concept of “sell it and forget it”. For us, every customer means a long-term investment in relationship and we are always there to help out in any matter, post-transaction. The use of data is extremely useful to us for monitoring post-sale customer satisfaction and figuring out what we could do to further improve our handholding. Systematically tracking consumer feedback through data can help improve buyer experience, boosting loyalty and triggering referrals.